GT Dave’s first product, kombucha, created a category. Now almost 30 years later, with a robust assortment of living foods on the market, he’s creating a movement to make the world a healthier place.
As leaders of the fermented food revolution, a core belief of ours has always been constant innovation and reinvention. We seek to create the best products, share them in the most innovative ways, and lead a category. To do so, we seek to align with partners who believe in the same approach.
Our very own Founder, CEO, and marketing guru sat down with Amazon Ads to share his insights as a food and beverage industry leader. In their Food for Thought series, GT Dave shares the importance of creating something inspirational, like raw kombucha and probiotic coconut yogurt, and our commitment to sustainability – all in under 90 seconds.
In keeping with our innovative, first-mover marketing approach, our partnership with Amazon continues offering a D2C experience that only they could provide; the ability to shop for our products using Alexa. Starting this month, you can ask Alexa to add your favorite SYNERGY Kombucha to your Amazon Fresh and Whole Foods shopping carts. Simply ask, “Alexa, add SYNERGY Trilogy to my Whole Foods Cart,” and await your transformation.
But of course, the fermented food revolution doesn’t stop there. In addition to Alexa, you can find our first national TV spot featuring our Begin Within campaign airing on Amazon Ads, on a tv near you, or through our far-reaching marketing platforms. Stay tuned for more.