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Introducing AURA Collagen Tea

Boost natural collagen production with the newest member of the GT’s Living Foods family.

GT's Guide to Finding Your Favorite SYNERGY Flavor Reading Introducing AURA Collagen Tea 6 minutes

In recent years collagen has exploded onto the wellness scene, quickly becoming one of the most talked about and coveted supplements – all for good reason. Collagen is the most abundant protein in the body and has been proven to improve skin elasticity, joint strength, hair growth, and more. With promise of both beauty and brawn, Founder and CEO, GT Dave was inspired to create a collagen beverage that was refreshing, filling, and on the go.

Created with 15 grams of the highest quality protein peptides, and only two grams of sugar, AURA Collagen Tea provides a great tasting and refreshing boost to your collagen production so you can look and feel your very best. For a science-backed deep dive into what collagen is, how it heals, and why your wellness ritual needs it, read on.

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What Is Collagen?

Collagen is a naturally occurring protein that acts as the building blocks, or glue, holding the body together. While collagen is the most common protein in the human body, you stop naturally producing it in your mid 20s and continue to lose around 1 percent1 of your collagen each year. Additional environmental exposures such as sun damage, smoking, excess alcohol consumption, and lack of sleep and exercise can contribute to collagen loss. This decline most notably affects skin elasticity – collagen makes up 70% to 80% of your skin – joint strength, gut lining, and more.

In short, your body relies on this protein to remain strong and healthy so it's important to replenish the loss through daily collagen consumption.

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The Benefits of Collagen

Skin Elasticity

The most well-known benefit of collagen supplements is skin health. Because collagen is a prevalent component of the dermis, the skin’s foundation, additional collagen helps to maintain your skin’s plump, hydrated, and firm nature as you age. While topical treatments like retinol and tretinoin are scientifically proven to stimulate collagen formation, topical collagen supplements show little to no success. Instead, ingesting collagen supports the deep layers of the dermis.

Hair Health

In recent years, collagen supplements have been touted for their perceived ability to aid in skin elasticity and anti-aging benefits, as well as increasing hair growth and strength. The collagen peptides in AURA provide moisture to the skin and scalp, which creates a hospitable environment for hair to grow healthier. This results in stronger hair follicles, accelerates healing of broken strands, and nourishes the hair bulb.

Bone Mineral Density

While not as well known, evidence shows that collagen supplementation can alleviate joint pain and discomfort. A 2018 study among menopausal women showed that ingesting collagen peptides significantly increased bone mineral density in both the lumbar spine and femoral neckii. Of the 19 amino acids in collagen, hydroxyproline is beneficial for bone turnover which can make a significant difference in your overall bone strength as you age.

Nail Strength

Collagen is one of the major proteins found in nail beds. Without sufficient collagen production, nails often become weak, brittle, and are prone to breakage. The amino protein arginine, found in collagen peptides, carries nitric oxide which feeds the nail bed and promotes health and growth. Data from a 24-week study shows that daily ingestion of collagen peptides can increase nail growth and reduce the occurrence of brittle nails and broken nailsiii.

Digestive Health

Preliminary data research suggests supplementing your diet with 20 grams of collagen peptides reduced bloating and improved digestive symptoms in otherwise healthy female adults in the absence of any other dietary or lifestyle interventionsiv. Collagen peptides contain high amounts of amino acids, specifically glycine and proline which rebuild and strengthen the tissue that lines the digestive tract.

In a recent experiment, collagen was shown to stop intestinal barrier dysfunction in an inflammatory in vitro mode and helped modulate inflammatory components. Together, data suggest that collagen could support the integrity of cells lining your gut.

The Dos and Don’ts of Collagen

There are several types of collagen, but to maximize the benefits of this powerful protein it is recommended to ingest orally. Its effectiveness as a topical application has been doubted by dermatologists and researchers for several years, and for good reason. Collagen is a protein with dense molecular weight that cannot penetrate through skin, hair, or nails. Oral collagen supplements like AURA Collagen Tea, wellness shots, pills, powders, and collagen-rich foods are ideal for optimal absorption.

Research also shows that collagen needs to be consumed regularly for the long-term benefits to take effect. Why? Because of an enzyme called collagenase which eats away at your natural collagen. If you’re only having a cup of bone broth once a week or adding powdered collagen to your smoothie here and there, the benefits may not be as prominent as a regular routine. Do ingest collagen orally and do be consistent.

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Ready. Set. Glow.

When it comes to supplementing your diet with collagen, live and active ingredients are always superior to powdered options that lose their active qualities after packaging.

For a daily dose of the purest and most potent dose of collagen, try AURA Collagen Tea. Each bottle is packed with the highest quality bovine collagen for fast absorption, raw apple cider vinegar for aided digestion, vitamin C for immunity support, and only two grams of sugar for a refreshing and delicious addition to your wellness routine. From restoring your skin, hair, and nails back to your brightest self, to preventing injury and helping you perform better in workouts, AURA supports a more radiant you, inside and out.

Try AURA at Whole Foods Market


  1. Ulloa, Gabriela. “Are There Benefits to Collagen Supplements?” The New York Times, The New York Times, 9 Nov. 2019,

  2. König, Daniel, et al. “Specific Collagen Peptides Improve Bone Mineral Density and Bone Markers in Postmenopausal Women-A Randomized Controlled Study.” Nutrients, U.S. National Library of Medicine, 16 Jan. 2018,,lumbar%20spine%20and%20femoral%20neck.

  3. Hexsel D;Zague V;Schunck M;Siega C;Camozzato FO;Oesser S; “Oral Supplementation with Specific Bioactive Collagen Peptides Improves Nail Growth and Reduces Symptoms of Brittle Nails.” Journal of Cosmetic Dermatology, U.S. National Library of Medicine, Accessed 13 Sept. 2023.

  4. Abrahams M, O'Grady R, Prawitt J. Effect of a Daily Collagen Peptide Supplement on Digestive Symptoms in Healthy Women: 2-Phase Mixed Methods Study. JMIR Form Res. 2022 May 31;6(5):e36339.
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